Studio Roo was approached by Greenpeace to help develop a visual toolkit separate from their current aesthetic to target all issues around our forests. We then used this tool kit to produce a campaign on the effect industrial meat has on the global woodland. The style was designed to deliver hard-to-digest facts in an approachable way.
Issue 01: The BLT
The Church of London was approached by the Unilever condiment company, Sir Kensington to produce a new meaningful, yet playful and witty magazine, around the topic of food. We came up with ‘Sandwich Magazine’. Each issue is based around a specific sandwich, starting with the BLT 🥪
Awards:
SPD Best Cover (2020) - Gold medalist
Press:
Campaign, Ad Age, Ad Week, Mag Culture
Credits:
AD - Fabrizio Fiesta
Producer - Jess Duffy
Mighty Mighty is an agency that specialises in making films and producing events, primarily for brands such as Nike, O2 & Columbia. Its routes are founded in event production for street culture sports, such as skateboarding and basketball. To pay a homage to this, the brief was to re-brand by drawing inspiration from the early days of NYC street culture employing old typefaces like heated letters and referencing artwork found on local team sports patches.
Identity for a new second-hand vinyl record store “Sweet Stuff”.
Issue 02 : The Banh-Mi
Following the success of the first issue, we decided to continue the format, this time delving into the world of the Banh-Mi. Exploring its success in becoming a firm favourite across the globe, and the cultural relevance it has today.
Roles:
Typography & Layout
Credits:
AD - Fabrizio Fiesta
Producer - Jess Duffy
The Church Of London was approached by New Internationalist for a complete redesign of the magazine which has been in print since 1975. Our intention was to bring the aesthetics, art & photography direction as well as the editorial structure up to date but not to alienate the long standing readers.
Press:
Nike SB introduced a weekly all-female skateboarding night. They felt that skateboarding is often a male dominated activity so therefore saw a need for the introduction of an inclusive night hosting free workshops, lessons, and film screenings. It was imperative that the branding reflected a friendly welcoming feel for all ages and backgrounds.
Various illustrations for the iconic movie magazine Little White Lies.
Credits:
AD - Timba Smits
AD - Laurene Boglio
Issue 03 : The Lobster Roll
Our third issue pays homage to one New England classic, the lobster roll. This issue explores the meaning of the sandwich, dives into the sustainability of the lobster industry, and the place of the lemonade stand in American imagination. This magazine is our gift to sandwich lovers everywhere.
Roles:
Typography & Layout
Credits:
AD - Fabrizio Fiesta
Producer - Sarah Radmassa
Packaging and branding for a new collaborative movie quote game for Little White Lies magazine and Lawrence King Publishing. The aesthetic resembles the mechanics of a VHS tape which is visible through the die cuts in the top of the box.
Purchase:
North America
UK
Assistant designer for the 70th anniversary issue of Huck Magazine which celebrates strength in the face of adversity – sharing stories of defiance in a world falling apart. My responsibility was to help with layouts typography and concepts for features. I also created 3 collages for a special feature with the activist group Extinction Rebellion.
A commission by UK retailer Size? to create assets including poster zines, a sticker sheet, pin pack and Instagram stories to accompany the re-launch of the ‘1990’s Chunky-Skate’ shoe era for the brands, DC, Emerica and Etnis. The assets were for inclusion within the shoe boxes. And a digital campaign was designed for Instagram although ultimately unused for a release in 2020.
Credit:
AD - Zach Sebastian
Video Editor - Rachel Goldsworthy
