To create a visual identity for Nottingham Trent's 2016 Graphic Design Degree Show. This was a team project with myself, Katerina Kerouli and Alex Green.
This year’s final graphic design year group has been the largest one yet and no doubt the most diverse. In our solution we wanted to capture the size of our year group but reflect it in a positive way and show the industry what a great diversity if designers they had to choose from and preview.
136 chefs a selection of cuisines and a buffet of dishes.
All You Can Eat buffet, identifies the diverse range of
specialisms we have as a whole.
It captures the 3 years of kitchen preparation to the eventual 5 minutes of consumption and pleasure of our portfolios, whilst it invites the industry to drool over our talent.
This is the first thing that the industry will come in contact with and therefore had to make it a quick good first and interactive impression. We decided to send out a screenprinted napkin with the timetable of events as this is what you first received at a real buffet. The napkin was packaged in a take-away look-a-like cardboard box.
The website was another important touchpoint we wanted to give much of the attention to as it has so many views in the long run. One of the features we added was as you hover over one of the students on the ‘chefs’ page, the rest of the students are captured as if a massive foodfight is about to take place.
To view the live website page, head to:
Another feature of the website is being able to eliminate categories of cuisines, otherwise known as specialisms, so viewers can can easily find what sort of chefs they are looking for. As you find the chefs you are looking for, you can select the people you want to see and download a ‘receipt’ of your selected dishes. As well as that, a ‘Dish of the Day’ at the top of the home page featues a student chosen at random everytime you refresh the page to give each of us a little extra exposure.
The catalogues will almost by imitating the look and feel of a buffet menu. As an interactive element of this touchpoint, we added a page of round ‘Dish of the Day’ stickers, which allow readers of the catalogue to bookmark their favourite pages.
Instead of having a major centrepiece like previous years, we decided to place a conveyer belt at the entrance of the show making a good first impression and getting the guest excited to dine. On the conveyor belt catalogues rotated.
Around the rest of the space, we hung banners with food related puns, kitchen trays loaded with catalogues and plates and set dinning tables ready for the video clips be drooled over with thirst for design.
Photos of space and catalogue stickers by Emma Burns
Photo of catalogues under table by Wan Shan Tai
Explore and celebrate a craft and all that could entail.
I decided to focus my project toward wood carving and whittling. After spending the day visiting Sophie Heron's workshop Made by Herons the modesty of the craft became apparent as only basic hand held tools are required to create carvings with a high finish... and a lot of practice!
While researching this craft I found that whittling is one of the very few crafts which you can do while you're on the move, as long as you have the necessary equipment at hand. My solution was the Wandering Whittler, a cleverly designed compact whittling kit, complete with the four basics to wood carving, a small knife or 'whittle', a sharpening stone, tear-off sandpaper, and a note book containing illustrated instructions and information about the craft. The typography through out the brand is inspired by the wandering grain found in wood.
Design a typeface based on an iconic piece of architecture or architect. The font should be directly linked to the structure itself and could use the history, the era in which it was designed, details of the construction, materials, shape, composition, formation or atmosphere.
Create a typeface including numerals and uppercase based on the modular structure of various electricity pylons from around the world.
A display typeface named modular displayed in a variety of mediums such as a type-specimen book posters and postcards.
Pylons are designed to go as unnoticed as possible. The lattice construction allows people to see through it to the background and the sky. The type-specimen book is delicately designed, using a monotone colour scheme of pastel blue and grey, to visually represent the idea that these incredible structures go unnoticed and are looked right though to whats behind them. Other graphical elements such as transparent paper are also used to illustrate the fact that pylons are invisible to the public eye.
The book is also designed to an A3 scale, to celebrate the vastness of their structures and Japanese bound to represent the main component of pylons, their cables.
Rebrand Nottingham Trent's school of Art.
A creative space.
In a collaboration with my fellow course-mate alex green we set out to create a brand which celebrates the space which the art school offers for three years allowing their students to explore an extensive range of creative industries. Therefore we collated textures from every department in the art school which were the aftermath of student's experimenting. To avoid complete exclusion from Nottingham Trent's identity we decided to keep the iconic pink used in the University's branding.
Choose one director and create visuals for a retrospective of 3 of their films using type as the key motive.
The Coen Brothers are the perfect collaboration!
I decided to experiment with woodblock lettering to commemorate the brilliant creations that the collaboration between the Coen brothers has offered us. This concept transcends through out the project including interactive posters allowing the audience to tear off their own little piece of the Coen Brothers.